South Korea can come across as inscrutable at first glance. It’s a land of stark contrasts and wild contradictions; a place where tradition and technology are equally embraced; where skyscrapers loom over ancient temples; and where the frantic pace of life is offset by the serenity of nature. The country’s unique customs and etiquette can seem difficult for foreigners but arrive with a smile and a respectful attitude and you will be welcomed with open arms by some of the friendliest people on the planet.

Koreans are fiercely proud of their country and with good reason. The Korean peninsula has a storied history and this colourful heritage is woven into the fabric of this land. The capital, Seoul, is home to a number of historic highlights, including the spectacular Joseon-era Gyeongbokgung Palace, “the great south gate” of Namdaemun and the eerie Seodaemun Prison – all tucked away amid gleaming offices, giant shopping centres, world-class restaurants and hipster bars.

The rest of the country is also littered with fortresses, temples and palaces. Visitors will enjoy the grassy burial mounds of ancient kings in Gyeongju, the Seokbulsa Temple in Busan, which has been carved out of a rock, and the infamous demilitarised zone, a biodiverse no-man’s-land separating South and North Korea. It is a scary place, where acres of barbed wire are patrolled by heavily-armed guards on both sides, yet the tension is so trumped up that it feels like you’ve stumbled onto a Hollywood film set.

But it's not all about history. When it comes to nature, South Korea is wonderfully diverse, with spectacular national parks, remote sandy beaches, hot spring islands and rugged mountain peaks. Foodies are well catered for, too, but sometimes you may have to open your mind before your mouth; local specialities include kimchi (pickled cabbage) and makgeolli (rice wine).

South Korea can sometimes seem like the most foreign place on Earth; an unfathomable destination of curious customs, strange food and jarring paradoxes. Ultimately, that’s what makes it so exciting.